Despite this, together with my siblings and all our employees, we always try to do our best to stand out in the global landscape of competitors.įor years we had been planning to sell directly to the final consumer around Europe, but we never embarked on this new journey. Of course, it is not easy, with competition increasing all the time, not only at the national level but also internationally. The thing I like best about my job is telling potential new customers about the way we work, making them fall in love with my region and seeing their amazed faces when they try our fruit. In addition to all this, I look for new customers to whom we introduce our products and maintain contact with the customers we already have.

In the warehouse, I look for new machines to make work easier. In the evening, I meet with the heads of the field teams and the warehouse for the next day's work.

In the morning, I organise the teams of workers according to what has to be done and in what area. My brothers and I alternate between tasks a lot, but I generally take care of the production, post-harvest and commercial side. I have never had any doubts that this was the best choice, because I have always had the desire to bring quality products to people's tables, allowing them to experience the sweet-smelling and tasty fruit as if it had just been picked. For this reason, after finishing my studies in economics, I immediately started working in the family business. As children, our grandparents and parents used to take us to the farm, and we enjoyed running and hiding among the plants. For all of us, the passion arose through the influence of our family. I work with my brother Angelo and my sister Maria Grazia alonside us at the company.

Clementine satsuma mandarin tangerine