Instagram is also experimenting with payouts for Reels.

6% use other sources, such as offering rebranding services, accepting donations, selling products and more.

4% of influencers use third-party subscription services, such as Patreon and OnlyFans.

15% of influencers generate income through affiliate marketing.

22% use Instagram to acquire more clients.

40% generate income from branded promotions, such as sponsored posts.

Here’s what they discovered when they asked respondents about their main sources of income: HypeAuditor did a survey of 1,865 Instagram influencers with followings ranging from 1,000 to over 1 million.

We’ll give you the abridged version for now. We have an entire post on this topic if you want to take a deep dive on it. So, how do influencers make money on the platform? Instagram doesn’t pay you automatically when you get likes on posts and views on videos. How do influencers make money on Instagram? How many followers do you need to make money on Instagram?.How do influencers make money on Instagram?.

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